Helping Hand Home — Nader Sadoughi

Helping Hand Home
Pro-Bono Templates by GSD&M

Our internship cohort developed a pro bono campaign for Helping Hand Home for Children, a nonprofit that provides foster and adoption services in Texas.As GSD&M’s design and communications intern, I worked with the team to expand Helping Hand Home’s color palette and standardize platform assets into a unified system for social media posting. The Adobe designs were converted into Canva templates, providing a turnkey solution for the client.

Client: Helping Hand Home for ChildrenAgency: GSD&MSocial Media Designer: Nader SadoughiGraphic Designer: Eme EstevezArt Directors: Claire Hartemink & Avery ThorpeCopywriters: Reese Reitmeyer & Ryan FentonSocial Media: Jill EgliMedia: Reese GutshallAnalytics: Jennifer PhuStrategy: Sami McCartyAccount Leadership: Valeria Serrano & Kai WoodsProject Management: Hannah Fay

Inspired Color Expansion
During our site visit to Helping Hand Home’s headquarters, we observed strong color implementations ready for system integration. Starting with the “HHH Core” color, the working palette was expanded ninefold.

Optimized for AccessibilityColor decisions were made carefully. We formulated a high-contrast pairing that conforms to Web Content Accessibility Guidelines (WCAG), ensuring legibility without compromising design intent.

Built for Variation
Varied social feeds perform better. To support the client, designs for most content buckets were provided in multiple arrangements and light and dark options, enabling effortless creation of a diverse feed.

Instagram Highlight IconsOur team provided a detailed social media scaling plan, including recycling content into Stories that remain accessible through Instagram highlights. This offers easy access for a strong first impression.

Recurring Posts SimplifiedOur review of Helping Hand Home’s social media presence identified three key content buckets for variable templates: Employee of the Month, Community Spotlights, and Success Stories. Each bucket includes stylistic alternates.

“Fostering the Facts” Post Series
Our strategy brief found that many eligible to foster are unaware of it, so this recurring series gives Helping Hand Home an opportunity to expand the reach of its services.

“From a Foster Parent” Post Series
Our research also indicated that many considering fostering have misconceptions about the experience, so this recurring series includes testimonials from current foster parents sharing the rewards of fostering.

“Metamorphosis” Post Series
Fostering and adoption services offer significant opportunities for growth and healing. This recurring series highlights that transformation, featuring testimonials from former foster children who are now adults.

Turnkey Delivery
To ensure easy implementation after handoff, each template was carefully recreated in Canva. This combined the strengths of Adobe tools for ideation with Canva’s drag-and-drop tools for execution.