Helping Hand Home Templates
from a Pro-Bono Campaign by GSD&M
Our internship cohort was tasked with producing a pro-bono campaign for Helping Hand Home for Children, a non-profit that provides foster & adoption services in Texas.
As GSD&M’s Design & Communications Intern, I worked with the team on expanding Helping Hand Home’s color palette & standardizing the platform assets into a unified system for posting on social media platforms.
The Adobe designs were converted to Canva editable templates, providing a turnkey solution for our client.
Client: Helping Hand Home for ChildrenAgency: GSD&MSocial Media Designer: Nader SadoughiGraphic Designer: Eme EstevezArt Directors: Claire Hartemink & Avery ThorpeCopywriters: Reese Reitmeyer & Ryan FentonSocial Media: Jill EgliMedia: Reese GutshallAnalytics: Jennifer PhuStrategy: Sami McCartyAccount Leadership: Valeria Serrano & Kai WoodsProject Management: Hannah FayAs GSD&M’s Design & Communications Intern, I worked with the team on expanding Helping Hand Home’s color palette & standardizing the platform assets into a unified system for posting on social media platforms.
The Adobe designs were converted to Canva editable templates, providing a turnkey solution for our client.
On our site visit to Helping Hand Home’s headquarters, we encountered strong color implementations that were ready to be integrated into a system. Starting with the “HHH Core” color, the working palette was expanded nine-fold.
Varied social feeds perform better. To equip our client for success, designs for most content buckets were provided with both varied arrangements and light/dark options. This empowers the client to effortlessly create a varied feed.
Our strategy brief found that many people who are eligible to foster don’t realize they are, so this recurring series provides Helping Hand Home with an opportunity to expand their reach with their services.
Our research also indicated that many who are considering fostering have misconceptions about the experience itself, so this recurring series includes testimonials from current foster parents sharing the joy of fostering.
Fostering and adoption services provide tremendous opportunities for growth and healing. This recurring series focuses on that metamorphosis, with testimonials from foster children that are now adults.
To ensure our designs are easy to implement after hand-off, each template was carefully recreated in Canva. This brought the best of both worlds: robust Adobe tools for ideation, with drag & drop Canva tools for execution.