GSD&M Templates — Nader Sadoughi

GSD&M Templates

Custom Social Media Templates

Our internship cohort was tasked with producing a pro-bono campaign for Helping Hand Home for Children, a non-profit that provides foster & adoption services in Texas.
As GSD&M’s Design & Communications Intern, I worked with the team on expanding Helping Hand Home’s color palette & standardizing the platform assets into a unified system for posting on social media platforms.
The Adobe designs were converted to Canva editable templates, providing a turnkey solution for our client.

Client: Helping Hand Home for ChildrenAgency: GSD&MSocial Media Designer: Nader SadoughiGraphic Designer: Eme EstevezArt Directors: Claire Hartemink & Avery ThorpeCopywriters: Reese Reitmeyer & Ryan FentonSocial Media: Jill EgliMedia: Reese GutshallAnalytics: Jennifer PhuStrategy: Sami McCartyAccount Leadership: Valeria Serrano & Kai WoodsProject Management: Hannah Fay

Project Preparation

From Sketch to Product
This project started on pencil & paper to allow creativity to flow freely, yielding inspired simplicity.

Engineered GradientsTo provide multiple colorways with similar nuances, the CAM16 color appearance model nailed the match.

Three’s CompanyThree colorways were developed, allowing each template to cook into multiple flavors for variability.

A Twist for Edge
To ensure GSD&M’s spirit carried through the designs, subtle rotations bring a tasteful, playful edge.

Awards & Recognition
Some text will go here about how important it is for Agencies to highlight their awards in unique formats. I will fix the spacing that goes above this section in HTML later, and put in.Cannes Lions WinsFor the advertising industry’s most celebrated award, these templates were emphasized with highlights.One Show WinsOn our site visit to Helping Hand Home’s headquarters, we encountered strong color. Clio WinsFor instances where GSD&M wins a Clio award, with options available for including the client’s logo.Logo-Based Wins & RecognitionFor those instances where a trophy image isn’t available, or GSD&M is recognized.

People & Quotes
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Bold EntrancesPrimary images for these posts were crafted to feel editorial and commanding in presence.

Carousel ReadyVarious scales for quoted texts were produced, for a mix & match ease of implementation on carousel posts.

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Put Pithy Tagline Here
On our site visit to Helping Hand Home’s headquarters, we encountered strong color.

Work
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First & Only—Front & Center
GSD&M work with brands that are the first to do it, and only ones who can; this tagline now frames client work.

(Reel)-ly Precise Geometry
Fostering and adoption services provide tremendous opportunities for.

Turnkey Delivery
To ensure our designs are easy to implement after hand-off, each template was carefully.