CI2025 Social Templates — Nader Sadoughi

Color Impact 2025 Layouts Social Media Templates

GSD&M is an Austin, Texas-based advertising agency that delivers First & Only ideas to First & Only brands — the first to do things and the only ones who can. These templates were designed to convey two of GSD&M’s key attributes: competence & edge. Before the design process began, a competitive analysis offered insights into how GSD&M could strengthen its social media presence and set the standard for standing out. Across four content buckets — awards, people & quotes, events, and work — these layouts began on paper, were refined and developed in Illustrator, and delivered in Canva for turnkey implementation.

Agency: GSD&M Supervisors: Paige Crossman and Melissa Severin Design Guidance: Nick Nadeau Number of Delivered Assets: 40 layouts Colorway Scaling Capability: 120 layouts Expected Rollout: August 2025 – August 2026

Call for Papers Using pencil & paper allowed quick iteration of multiple layouts, and the strongest concepts were selected for implementation.

Color Shifts Exhibit To provide multiple colorways with consistent nuances, the CAM16 color appearance model ensured accurate matches across scenarios.

Pre-Conference Workshops Three colorways were developed, allowing each template to take on multiple variations for flexibility.

Afternoon Short Courses To ensure GSD&M’s spirit carried through the designs, subtle rotations add a playful edge.

Keynote Speakers For the advertising industry’s most prestigious award, these templates were accented with highlights.

Conference Information The 45-degree angles in the One Show Award trophy provided an opportunity to add dynamism with bold diagonals.