CI2025 Identity System — Nader Sadoughi

Color Impact 2025 Identity System
Steering Committee Approved 10/2024

Color Impact 2025 is an academic conference hosted by the Inter-Society Color Council. This is the identity system I designed for the event.The system was optimized for easy implementation when handing off assets to our large team, including members working on the website and other materials.

Hosting Organization: Inter-Society Color CouncilConference Location: Rochester Institute of Technology, Rochester, NYConference Dates: June 16-18, 2025Role: Steering Committee MemberWorkflow: Adobe Photoshop, Adobe Illustrator, WCAG Color Contrast Checker, Colour Science for Python 0.4.4, CAM16 Color Picker [proprietary unreleased alpha]System Scope: Logo, Banner, Social Media Posts, Conference Materials

Built for Flexibility…
In my redesign, I referenced Ishihara, as the conference traditionally has, but used larger dots in an oval to ensure the banner scales well for mobile use and introduced an icon.Each graphic is a speech bubble designed to appear on the left or right, depending on where it needs to be aligned on the page.

…and Versatility.Even with the most flexible graphic, one design can only work in so many places, so variations of core graphics are pre-prepared in the brand kit for special occasions.In the example above, the “small banner” (used on most printed documents and tight digital canvases) is modified to include “in…,” so the same phrase does not need to be repeated four times.

She Comes in Colors Everywhere
To remove guesswork for a team with diverse design experience—from design professors to color scientists—colors that perform well across a range of scenarios were specified in a spreadsheet.All colors chosen are within both the sRGB and CMYK gamuts to ensure consistent printed documents while maintaining overall chroma.

Accessibility is Functionality
Each color pairing was rigorously tested to meet the highest contrast standard, WCAG AAA. All foreground colors are AAA compliant on backgrounds for large text, and soft black is AAA compliant on all backgrounds for small text.To ensure context is perceivable for individuals with color vision deficiencies, icons were designed by theme to convey information without relying on color.

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