👨🏻 Nader Sadoughi
 Color Impact 2025 Identity System
Steering Committee Approved 10/2024Color Impact 2025 is an academic conference hosted by the Inter-Society Color Council, and this is the identity system I designed for the conference.The system was optimized for easy implementation when handing off assets to our large team (to other members creating the website, etc.).Hosting Organization: Inter-Society Color CouncilConference Location: Rochester Institute of Technology, Rochester, NYConference Dates: June 16-18, 2025Role: Steering Committee MemberWorkflow: Adobe Photoshop, Adobe Illustrator, WCAG Color Contrast Checker, Colour Science for Python 0.4.4, CAM16 Color Picker [proprietary unreleased alpha]System Scope: Logo, Banner, Social Media Posts, Conference MaterialsBuilt for Flexibility…
In my redesign, I referenced Ishihara as the conference traditionally has, but with larger dots in an oval to ensure the banner scales well for the mobile use-case, and introduced an icon. Each graphic is a speech bubble designed with the option of being a left bubble or a right bubble, which can be chosen depending on where in the page it may be needed to align.…and Versatility.Even with the most flexible graphic, one graphic can only work in so many places, so variations of core graphics are pre-prepared in the brand-kit for those special occasions.In the above example the “small banner” (used on most printed documents & tight digital canvases) is changed to include an “in…” so that the same phrase is no longer needed to repeat 4 times.She Comes in Colors Everywhere
To take the guess-work out of implementation for the team that has a diverse level of experience in design (from design professors to color scientists), colors that work effectively in a wide range of scenarios were specified in a spreadsheet.All colors chosen are within both the sRGB & CMYK gamuts, to ensure clean consistency in printed documents, while still maintaining overall chroma. Accessibility is Functionality
Each pairing per scenario was rigorously tested to comply with the highest rating for contrast, WCAG AAA. All “foreground” colors are AAA compliant on “backgrounds” for large text, and “soft black” is AAA compliant on all “backgrounds” for small text. To ensure context is perceivable regardless of color-deficiency (blindedness), icons were designed per theme to convey information without color.

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